A vertical social video for My Fitness Kitchn’s meal delivery service, made alongside their Meta ad campaign so the organic feed and the paid work read as the same brand.
Meal delivery is a repeat purchase, which makes ongoing social content worth more than a single launch push. This one leans on the part customers care about most, what actually arrives in the box, and is cut for Instagram Reels and TikTok at a length that suits a scrolling audience.
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