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Release Pro – Hit Like a Truck

Product Videos, Ads

Release Pro – Hit Like a Truck

One of a series of Meta ads, social videos and Kickstarter campaign pieces Viewix produced to help launch Release Pro, the world’s first modular dual-stretch wedge built to target the plantar fascia and calf complex at the same time.

Shot on location in Sydney, the ad puts the product straight into the hands of a real presenter to demonstrate it in action, keeping the message simple and physical rather than over-explained. It’s built to work as scroll-stopping paid social content, one piece in a wider campaign designed to build awareness and drive backers ahead of the product’s Kickstarter launch.