Case Study
Minerva Group - Scaling Content with 24 Videos in One Day
Minerva Group provides fire safety consulting for new building developments across Australia. While highly respected in the industry, they had almost no social media presence prior to engaging Viewix. Elliott, the Managing Director, was keen to amplify brand visibility and credibility among developers but needed a time-efficient solution to scale content output without compromising quality.
We designed a strategy focused on volume, clarity, and quality. We filmed 24 unique social media videos in a single shoot day, enabling Minerva Group to post twice per week for three months – all without burdening Elliott’s schedule. Each video was tailored to address developer pain points, safety concerns, and regulatory insights – all framed through Elliott’s subject-matter expertise.
The shoot included:
