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Social Property & Real Estate

Scaling content with 24 videos in one day

24videos in one day
1shoot day
2xposts per week
01

The challenge

  • Name: Elliott Reeves – Minerva Group
  • Industry: Fire Services Engineering
  • Locations: Sydney CBD & Brisbane CBD
  • Platform: LinkedIn (and other social media channels)
  • Objective: Build a consistent social presence, increase awareness with property developers, and position the firm as a trusted industry voice.

Minerva Group provides fire safety consulting for new building developments across Australia. While highly respected in the industry, they had almost no social media presence prior to engaging Viewix. Elliott, the Managing Director, was keen to amplify brand visibility and credibility among developers but needed a time-efficient solution to scale content output without compromising quality.

02

What we did

We designed a strategy focused on volume, clarity, and quality. We filmed 24 unique social media videos in a single shoot day, enabling Minerva Group to post twice per week for three months – all without burdening Elliott’s schedule. Each video was tailored to address developer pain points, safety concerns, and regulatory insights – all framed through Elliott’s subject-matter expertise.

The shoot included:

  • Pre-production workshops to define messaging
  • Dynamic on-camera coaching
  • Topical scripting aligned to common developer FAQs
  • Editing optimised for LinkedIn delivery and retention
03

What it delivered

24 ready-to-publish videos from one shoot
A consistent 2-video-per-week publishing cadence
Significant lift in brand visibility among developers and industry professionals
Elliott has received positive feedback and inbound engagement, contributing to stronger positioning and pipeline momentum

The video

Minerva Group - Elliot Origin Story

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