With a four-month hiatus from social media, Jamieson Group struggled to tell their story and engage their audience.
We conducted a directed interview and produced three months’ worth of content in a single day. The content was then posted consistently.
The Jamieson Group came to us knowing that they needed a presence on social media, although their goals were not so typical. They have a very specific and particular Ideal Customer, Mining Executives. They knew they didn’t want to grow their followers by a massive margin, instead they wanted to reduce friction in their sales process through their content. By talking to the pain points of mining executives in their content, talking about common objections and client success stories in their clean aesthetic content they found that the majority of their clients has seen their content prior to their next meeting. Receiving raving feedback from their clients in person and over 20 x the engagement rate on a per follower basis.
In their words
Tell us what you are trying to shift and we will show you how we would approach it.
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