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Dominating engagement with consistent, high-quality content

20xengagement per follower
2xa competitor's interactions
45-55engagements per post
01

The challenge

  • Name: Jamieson Group
  • Industry: Mining Consultancy
  • Previous Engagement: 12-15 engagements per post

With a four-month hiatus from social media, Jamieson Group struggled to tell their story and engage their audience.

02

What we did

We conducted a directed interview and produced three months’ worth of content in a single day. The content was then posted consistently.

The Jamieson Group came to us knowing that they needed a presence on social media, although their goals were not so typical. They have a very specific and particular Ideal Customer, Mining Executives. They knew they didn’t want to grow their followers by a massive margin, instead they wanted to reduce friction in their sales process through their content. By talking to the pain points of mining executives in their content, talking about common objections and client success stories in their clean aesthetic content they found that the majority of their clients has seen their content prior to their next meeting. Receiving raving feedback from their clients in person and over 20 x the engagement rate on a per follower basis.

03

What it delivered

2x more interactions than their closest competitor, who has 10x their followers.
20x engagement rate per follower.
New Engagement Average: 45-55 engagements per post (a 300%+ increase).
Results

The videos

Jamieson Group
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In their words

“We’ve outperformed competitors with much larger followings. The consistent, high-quality video content has made all the difference.”

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