Sydney Zoo was accustomed to working with overpriced agencies, needed fast turnarounds, and wanted a partner who deeply understood their brand. This led to budget constraints, reduced video production, and less ad spend on promoting the videos to the right audience.
We implemented a seven-step strategy:
Drive ticket sales to an event.
Understand behaviors, preferences, and the content that resonates with them.
We decided on a ‘Hype Reel’ to build anticipation for the event.
Our team of four creatives produced the video.
We chose Facebook & Instagram.
Additional ad spend allowed us to target the right audience at the perfect time, building urgency.
We analyzed audience retention rates and A/B-tested content to ensure future videos would perform even better.
In their words
Tell us what you are trying to shift and we will show you how we would approach it.
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