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Paid Tourism

Generating $299,900 in 24 hours with a single video

$299,900revenue in 24 hours
10,000tickets sold
1video
01

The challenge

  • Name: Sydney Zoo
  • Marketing Focus: Social media to boost attendance

Sydney Zoo was accustomed to working with overpriced agencies, needed fast turnarounds, and wanted a partner who deeply understood their brand. This led to budget constraints, reduced video production, and less ad spend on promoting the videos to the right audience.

02

What we did

We implemented a seven-step strategy:

1
Understand the Objectives

Drive ticket sales to an event.

2
Define & Analyze the Audience

Understand behaviors, preferences, and the content that resonates with them.

3
Create Content Concepts & Plan

We decided on a ‘Hype Reel’ to build anticipation for the event.

4
Make an Amazing Video

Our team of four creatives produced the video.

5
Pick the Right Platform

We chose Facebook & Instagram.

6
Pour Fuel on the Fire

Additional ad spend allowed us to target the right audience at the perfect time, building urgency.

7
Track Performance

We analyzed audience retention rates and A/B-tested content to ensure future videos would perform even better.

03

What it delivered

  • 10,000 tickets sold at $29.99 each.
  • $299,900 in revenue within 24 hours from a single video.

The videos

Sydney Zoo Testimonial
Sydney Zoo's Glow
Christmas at Sydney Zoo
Watch the video

In their words

“I love their model, love how they work, really nimble, agile. Anyone who’s looking for Video Production Services in extension of their team - I couldn’t recommend Viewix highly enough.”
C
Chris

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