Over 60,000 views and a second chiropractor hired, from a single shoot day

John Younan is a chiropractor based at World Gym Marrickville with a healthy client base, but he wanted to scale his socials, build brand recognition and bring in more inbound leads. The page was fresh, with few posts and little social proof, so he was starting from a small base.

We produced 14 high quality videos in a single day shoot. We came in with three different formats, each serving the top, middle or bottom of the funnel, so the content could build brand, gain traction and turn attention into inbound enquiries.

We built a founder story format to build John’s personal brand, a team introduction format, and educational tier list style videos that answered frequently asked questions and offered simple remedies. We used common pain points and diagnoses, such as headaches and disc bulges, to call out the ideal customer directly, so the people who live with those problems saw themselves in the first few seconds. The educational content earned trust before anyone had to make an enquiry.