Case Study

GEMIQ - 47 Videos, 2 Shoot Days, and Organic Reach into the Tens of Thousands

GEMIQ – 47 Videos, 2 Shoot Days, and Organic Reach into the Tens of Thousands
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Client Background
  • Name: Jenny – CMO, GEMIQ
  • Industry: E-commerce (Jewellery Photography Tech)
  • Market: Global
  • Platform: Instagram, Facebook, and international social channels
  • Objective: Post consistent, high-quality video content at scale, build brand awareness, and grow international presence across multiple languages and markets.
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Challenge

GEMIQ is a global product business that designs premium light boxes for jewellery photography. While the product is world-class, the content creation process was disjointed, time-consuming, and inefficient — often taking up 3 hours per day just to post one video. Without a scalable content system, the team struggled to maintain consistency, hurting their visibility and audience growth.

Our Solution Icon
Our Solution

Viewix stepped in to develop a scalable, repeatable video content engine. We flew in to shoot with the GEMIQ team on-site and produced a modular content strategy as part of a social media retainer, including:

  • Multi-camera shoot capturing GEMIQ’s product, purpose, and people
  • Strategic content planning designed around product use cases and customer questions
  • Full post-production rollout of 47 unique videos
  • Delivery of three posts per week across multiple platforms (and translated into multiple languages for future expansion)
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Results

  • Over 47 videos produced from a single-day shoot
  • Posting cadence: 3x per week, freeing up internal resources and removing daily production bottlenecks
  • Organic views per reel averaged 40,000 to 80,000, without any paid promotion!
  • Increased brand visibility and reach across global jewellery and retail markets
  • Positive engagement from both existing and potential customers

Testimonial Videos