5,202+ Videos 36.3M+ Views 66 Top Reviews
Social Finance

From zero content to daily thought leadership

The problem Expertise with no way to show it Chris had never made video, and like many in finance was cautious about what to say on camera.
What we did A foundation, not a one-off A brand movie, client testimonials and a fortnightly series, filmed in a style that matched how he actually works.
The outcome From nothing to daily Visibility across LinkedIn and Instagram, and messages from followers who had never engaged before.
01

The challenge

  • Name: Chris Use – Wealth Investors
  • Industry: Wealth & Investment Advisory
  • Platform: LinkedIn & Instagram
  • Objective: Build personal brand authority, increase trust with potential investors, and develop a consistent content presence.

Chris had never produced video content before engaging Viewix. Despite having deep expertise and a growing follower base, there was no structured way to consistently communicate his value, personality, or the success of his clients through content. Like many in the finance industry, he was cautious about what to say on camera and how to say it in a way that was clear, confident, and compliant.

02

What we did

We started by building a foundational video strategy and suite of assets for Chris and Wealth Investors:

  • A brand movie to showcase his ethos and investment philosophy
  • A set of client testimonial videos to build trust and credibility
  • A fortnightly social media video series designed to deliver insights and establish his authority

The videos were filmed in a way that reflected Chris’s professional style and spoke to his ideal audience — those looking for transparency, performance, and clarity in their investment decisions.

As the strategy proved effective, Chris made the decision to scale up — moving from fortnightly posting to daily content, further establishing himself as a visible expert in the investment space.

03

What it delivered

Established a complete video content foundation from scratch
Created consistent brand visibility across LinkedIn and Instagram
Gradual ramp-up from fortnightly to daily videos, multiplying impressions, reach, and authority
Leads and messages began to come in from followers who had never engaged before

The videos

Wealth Investors - Brand Movie
Wealth Investors Client Testimonial - Mae
Wealth Investors Client Testimonial - Sue & Russell

In their words

“Our first time doing video, and Viewix delivered outstanding results. I didn't want an average video, and they exceeded expectations, even flying down from Sydney to make it happen. They're the best in the business. They took the time to understand our brand, refined our message, and made the entire process seamless. I was initially cautious about putting them in front of clients, but their professionalism and approach put everyone at ease. Their service didn't stop at delivery, they handled edits, amendments, and even built out thumbnails while working seamlessly with our website team. Worth every cent, just wish we'd engaged them sooner. We'll continue working with Viewix, as their commitment to quality and client experience aligns perfectly with ours. Don't take my word for it, see their work on our website.”
CY
Chris Youssef

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