Case Study

Western Sydney International Airport - Spreading Holiday Cheer with Santa's Christmas Eve Takeoff

Western Sydney International Airport – Spreading Holiday Cheer with Santa’s Christmas Eve Takeoff
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Client Background
  • Name: Western Sydney International Airport (WSI)
  • Industry: Aviation
  • Platform: LinkedIn
  • Usual Engagement: Regular posts typically receive 2-4X less engagement than this campaign.
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Challenge

As a large corporate organization, WSIA often faces challenges in taking creative risks due to the need for approval from multiple stakeholders. With the holiday season approaching, WSIA wanted to deliver a unique and engaging piece of content to connect with their audience while maintaining corporate professionalism.

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Our Solution

We proposed and produced a high-quality social media video centered on Santa taking off from Western Sydney International Airport to deliver presents on Christmas Eve. The video featured cutting-edge visual effects, sound design, and FPV drone footage, creating a magical and memorable piece of holiday content.

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Results

  • 433 reactions
  • 7 comments
  • 27 reposts
  • Engagement levels were 2-4X higher than their regular posts, demonstrating the power of innovative, creative content in capturing audience attention and driving interaction.
"Outstanding production and customer service from this mob. Absolutely nailed the brief and rates are reasonable. Would absolutely recommend to anyone"

Samuel Corry

Video Example