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Western Sydney Airport
Social Enterprise Government

Spreading holiday cheer with Santa’s Christmas Eve takeoff

2-4xtheir usual engagement
433reactions
27reposts
01

The challenge

  • Name: Western Sydney International Airport (WSI)
  • Industry: Aviation
  • Platform: LinkedIn
  • Usual Engagement: Regular posts typically receive 2-4X less engagement than this campaign.

As a large corporate organization, WSIA often faces challenges in taking creative risks due to the need for approval from multiple stakeholders. With the holiday season approaching, WSIA wanted to deliver a unique and engaging piece of content to connect with their audience while maintaining corporate professionalism.

02

What we did

We proposed and produced a high-quality social media video centered on Santa taking off from Western Sydney International Airport to deliver presents on Christmas Eve. The video featured cutting-edge visual effects, sound design, and FPV drone footage, creating a magical and memorable piece of holiday content.

03

What it delivered

  • 433 reactions
  • 7 comments
  • 27 reposts
  • Engagement levels were 2-4X higher than their regular posts, demonstrating the power of innovative, creative content in capturing audience attention and driving interaction.

The videos

Santa Taking Off - Western Sydney Airport
Western Sydney Airport - International Women's Day
Western Sydney Airport Experience Centre

In their words

“Outstanding production and customer service from this mob. Absolutely nailed the brief and rates are reasonable. Would absolutely recommend to anyone”
SC
Samuel Corry

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