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Paid Health & Wellness

Cost per result cut by 23% against the previous agency

My Fitness Kitchn
23%lower cost per result
24videos produced
216Kviews on one reel
01

The challenge

My Fitness Kitchn sells ready made meal prep, and the whole business runs on how cheaply it can buy a purchase. The ads its previous agency had been running were landing between $30 and $41 per purchase, which caps how far any budget can go. It came to Viewix for two things at once: ad creative that brings that number down, and organic social that keeps the brand in front of the same people between campaigns.

02

What we did

We made 24 videos for My Fitness Kitchn, a mix of Meta ad creative and organic social, built around the food itself: meal prep in the kitchn, an unboxing, a parmesan cook up and UGC style pieces shot to look native in feed. Each ad led with a different reason to buy, so the campaign had real variety to test rather than 24 versions of the same idea, and the organic reels gave the same audience something to find between campaigns.

Meal prep is sold on appetite and convenience, not on a discount. We put the food on screen in the first second, kept the voice of the founder in the frame, and let the ads run long enough for Meta to find the buyers rather than judging a new creative in its first day. The organic reels then did the job the ads cannot: they reach people who are not in the market yet, so when the ads do find them the brand is already familiar.

03

What it delivered

Cost per purchase 23% lower than the previous agency, averaging $22 to $33 against their $30 to $41
Best performing Viewix ad at $22.21 per purchase, against $32.17 as the best on the other side
24 videos produced across Meta ads and organic social
One organic reel, air fryer tandoori chicken, passed 216,000 views
Results

The videos

My Fitness Kitchn - Meta Ad
My Fitness Kitchn - Social Video

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