Why should I invest in video?

Investing in video production will skyrocket your brand awareness, engagement, and conversions. This creative medium captivates your audience and leaves a lasting emotional impact in ways other mediums can't. Whether you want to tell your brand's story, educate, or sell, video is a versatile tool that will elevate your business goals to new heights (and get you some creative brownie points while you're at it!).

Why make videos with Viewix?

Video production is a complicated, multi-faceted process. When done right, that complexity boils down into an engaging, seamless video. At Viewix we pride ourselves in our mastery of that process, allowing us to deliver effective videos to our clients quickly saving you the needless hassle. We can produce your content regularly and consistently, ensuring your brand always has a presence in the video space.

What type of video should I make?

There’s a video for every need. An explainer video can demystify complex products or processes, while video testimonials and FAQs can keep visitors engaged on your website for longer. Not sure where to start? No problem! Check out our "Our Work" page to see examples of what we've done before. Our Viewix Production Specialists are here to guide you in choosing the best video solution for your specific needs. Get in touch and let's create magic together!

How long will it take to complete the project?

From the moment you say 'Go!', our team springs into action to turn your ideas into a stunning reality. Every video is unique, and your Viewix Production Specialist will tailor a seamless timeline specifically for your project. The timeline for your video production will vary based on its complexity. Contact us for an accurate delivery estimate.

How much input will we have during the production process?

In the pre-production stage, we will collaborate with you on script, storyboard and schedule development. We suggest having yourself or a representative present during filming. After the shoot, we'll begin editing the footage while you relax. Your Viewix Production Specialist will schedule review meetings for the first draft and any subsequent revisions you request.

How much will it cost?

At Viewix, we believe that your video should be as unique as your business. That's why we custom-fit each quote to match your specific project needs and offer flexible packages to ensure you get exactly what you're looking for. Don't settle for cookie-cutter solutions, reach out to us today for a quick quote!

What if there’s something I want changed in the video?

At Viewix, we're committed to delivering a video that you'll love. That's why every production comes with a round of complimentary revisions, and our Premium and Deluxe packages offer even more opportunities for refinement with 2 and 3 revision rounds respectively. And, if you need further changes, our team is always happy to schedule additional editing time to ensure you get the perfect video. Say goodbye to settling for 'good enough' and hello to video perfection with Viewix!

Vasectomy Australia – Cutting Cost Per Lead by 76% with a Motivator Based Meta Ad System (Paid) - Viewix

Client Background

Name: Vasectomy Australia (Geoff Cashion)
Industry: Healthcare / Medical Services
Platform: Meta Ads (Facebook & Instagram)
Market Position: Approximately 20% market share, with a target to grow to 25%
Objective: Reduce cost per lead and cost per acquisition through higher performing video ad creative.

Challenge

Vasectomy Australia had been running Meta ads with a mix of lower quality videos and static image creative. While the campaigns were generating leads, click through rates sat between 0.3% and 0.45%, keeping cost per lead elevated at around $25. With ambitions to grow market share from 20% to 25%, Geoff needed a more efficient acquisition engine that could scale without blowing out ad spend.

Our Solution

We produced 9 unique video ads, each built around a different buying motivator specific to Vasectomy Australia’s ideal customer. Rather than producing one generic ad and hoping it resonated, we mapped the decision making psychology of men considering a vasectomy and created tailored creative for each angle.

The ads were structured using our motivator framework across three categories:

Towards motivators (positive outcomes the customer is moving toward)
Away from motivators (pain points or fears the customer wants to avoid)
Tried before motivators (objections from men who had considered it but not yet acted)

Each ad featured a unique hook, angle, and call to action, giving Meta’s algorithm a diverse creative set to test and optimise across different audience segments.

Results

Cost per lead dropped from $25 to approximately $6, a 76% reduction
Top performing ads achieved click through rates of 1.41%, 1.43%, and 1.62%, up from a baseline of 0.3% to 0.45%
Individual ad CPLs ranged from $1.80 to $9.25, with multiple ads delivering leads under $5
The motivator based creative system gave Meta’s algorithm diverse entry points, meaning different ads resonated with different segments of the audience
Creative longevity is expected to last approximately 18 months before requiring a refresh
Geoff is now bringing additional businesses to Viewix for the same ad system

"Link CTR is 0.68%, better than all the other campaigns so far. But really excited about the $6 lead cost. Compares to about $25 for other campaigns."

Geoff Cashion, Vasectomy Australia

Case Study

Vasectomy Australia – Cutting Cost Per Lead by 76% with a Motivator Based Meta Ad System (Paid)

Client Background

Challenge

Our Solution

Results

Video Example

Testimonial Videos

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Case Study

Vasectomy Australia – Cutting Cost Per Lead by 76% with a Motivator Based Meta Ad System (Paid)

Client Background

Challenge

Our Solution

Results

Video Example

Testimonial Videos

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