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Paid Ecommerce

Link CTR lifted to 2.56% and lead volume tripled on a $15 a day budget

2.56%link click-through rate
5.1%on the top ad
3xlead volume
01

The challenge

Nectar Cold Pressed had just switched agencies and were running Meta ads across Sydney and Melbourne in the cold pressed juice space. Lead volume was sitting at 1 per day and the sales team rated lead quality at 6 out of 10.

02

What we did

We produced 12 unique video reels plus static ads for top of funnel and bottom of funnel placements, all built around the cafe owner ICP. The strongest performing hook combined a direct “Cafe Owners” title grab with a pink car as a recurring visual pattern interrupt.

Most juice brands look identical in feed. We led with a hook that made cafe owners instantly self identify, paired it with a memorable visual anchor, then layered in taste driven creative for conversion. The full library gave Meta a wide creative spread to test across both markets.

03

What it delivered

Link CTR of 2.1% to 2.56% on top performers, with one ad hitting 5.1%, well above the 1.5% benchmark for a strong ad
90% of May leads came from two Viewix produced bottom of funnel ads
Lead volume lifted from 1 per day to 2 to 3 per day
Over 50% of April’s leads came from the new creative within the first month
Sales team rated lead quality jumped from 6 out of 10 to 8 out of 10
Delivered on a $15 per day campaign budget
Results

The video

Nectar Cold Pressed - Meta Ads

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