Nectar Cold Pressed had just switched agencies and were running Meta ads across Sydney and Melbourne in the cold pressed juice space. Lead volume was sitting at 1 per day and the sales team rated lead quality at 6 out of 10.
We produced 12 unique video reels plus static ads for top of funnel and bottom of funnel placements, all built around the cafe owner ICP. The strongest performing hook combined a direct “Cafe Owners” title grab with a pink car as a recurring visual pattern interrupt.
Most juice brands look identical in feed. We led with a hook that made cafe owners instantly self identify, paired it with a memorable visual anchor, then layered in taste driven creative for conversion. The full library gave Meta a wide creative spread to test across both markets.
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