Case Study
AAGE – 973 Student Registrations at ~$1 CPL (Cost Per Lead) (Paid)
AAGE had run lead generation campaigns previously but had never achieved results at the efficiency or scale they needed. With a defined total budget of $4,000 and a target student audience, they needed creative that would cut through on social, resonate immediately, and convert – without inflating cost per lead. Previous campaigns had consistently underperformed, leaving the team searching for a more effective approach.
Viewix had produced a suite of video creative assets for AAGE approximately one year prior to this campaign. These videos were built specifically for social performance – strong hooks, student-centric messaging, and mobile-first formats optimised for Meta. When AAGE activated their paid media campaign using this existing creative, the results immediately exceeded every benchmark the team had set. No new content was required – the Viewix-produced videos carried the entire campaign.
The most important insight from this campaign is that great creative does not expire. Video content built with the right hook, the right audience, and the right format continues to deliver results long after the initial investment. Rather than producing fresh content for every campaign cycle, AAGE leveraged existing Viewix creative across two platforms simultaneously – multiplying reach without multiplying cost. The student audience responded immediately to the authentic, well-produced content, driving registrations at a cost that surprised even the internal team managing the spend.
We also leaned into a dual-platform approach, running Meta and TikTok in parallel. This allowed us to identify where the audience was most cost-efficiently reachable and optimise spend accordingly – with TikTok delivering 659,950 impressions at just $1.87 CPM while Meta converted at a strong $1.56 per registration.
Mid-campaign Meta snapshot: $480 spent, 455 leads generated – approximately $1.05 cost per lead
"The AAGE leads campaign is performing much better than expected. So far, we've spent $480 and generated 455 leads."
Franz, Campaign Team
"~$1 per lead is outrageous!"
Grant, Campaign Manager
See how your social presence stacks up.
Get free social strategy tips.
Curated by our specialised team.