Ernesto Buono Jewellers wanted to scale their results on Meta without increasing ad spend. Their previous ad campaigns had generated consistent results, but they were looking for a more strategic and modular approach to creative – one that would enable faster testing, stronger storytelling, and more repeatable performance.
We designed and delivered a modular video ad system – producing eight unique creative assets built for Meta that could be rotated, swapped, and tested across different audiences. Each video was designed with its own hook, CTA, and angle – focusing on luxury, scarcity, trust, and emotion. The structure allowed Ernesto’s team to maintain creative freshness while scaling what worked.
In their words
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