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Ernesto Buono Jewellers
Paid Retail

A modular Meta ad system that lifted click-through by 162%

162%higher click-through rate
21 to 26booked meetings
2.1%link click-through rate
01

The challenge

  • Name: Ernesto Buono Jewellers
  • Industry: Luxury Jewellery
  • Platform: Meta Ads (Facebook & Instagram)
  • Objective: Book more qualified meetings while keeping ad spend fixed.

Ernesto Buono Jewellers wanted to scale their results on Meta without increasing ad spend. Their previous ad campaigns had generated consistent results, but they were looking for a more strategic and modular approach to creative – one that would enable faster testing, stronger storytelling, and more repeatable performance.

02

What we did

We designed and delivered a modular video ad system – producing eight unique creative assets built for Meta that could be rotated, swapped, and tested across different audiences. Each video was designed with its own hook, CTA, and angle – focusing on luxury, scarcity, trust, and emotion. The structure allowed Ernesto’s team to maintain creative freshness while scaling what worked.

03

What it delivered

Link Click-Through Rate (LCTR): 0.8% to 2.1% – a 162% increase
July (Before Viewix): 21 booked meetings
August (With Viewix Ads): 26 booked meetings
Same ad spend in both months
Result: +23% increase in booked meetings

The videos

Ernesto Buono Fine Jewellery – Meta ads
Ernesto Buono - Meta Ad
Ernesto Buono Video Sales Letter
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In their words

“Jeremy and Steve from Viewix is an outstanding video producer. His professionalism, creativity, and attention to detail made the entire process seamless from start to finish. Jeremy has a remarkable ability to understand the vision, then bring it to life with high-quality visuals, captivating storytelling, and flawless editing. Communication was clear and timely, and he went above and beyond to ensure the final product exceeded expectations. Highly recommend Jeremy and the Viewix team to anyone looking for exceptional video production.”
EB
Ernesto Buono

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