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Case Study

Ernesto Bruno Jewellers – Modular Meta Ad System That Increased CTR by 162% and Booked Meetings by 23%

Ernesto Bruno Jewellers – Modular Meta Ad System That Increased CTR by 162% and Booked Meetings by 23%
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Client Background
  • Name: Ernesto Bruno Jewellers
  • Industry: Luxury Jewellery
  • Platform: Meta Ads (Facebook & Instagram)
  • Objective: Book more qualified meetings while keeping ad spend fixed.
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Challenge

Ernesto Bruno Jewellers wanted to scale their results on Meta without increasing ad spend. Their previous ad campaigns had generated consistent results, but they were looking for a more strategic and modular approach to creative – one that would enable faster testing, stronger storytelling, and more repeatable performance.

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Our Solution

We designed and delivered a modular video ad system – producing eight unique creative assets built for Meta that could be rotated, swapped, and tested across different audiences. Each video was designed with its own hook, CTA, and angle – focusing on luxury, scarcity, trust, and emotion. The structure allowed Ernesto’s team to maintain creative freshness while scaling what worked.

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Results

  • Link Click-Through Rate (LCTR): 0.8% to 2.1% – a 162% increase
  • July (Before Viewix): 21 booked meetings
  • August (With Viewix Ads): 26 booked meetings
  • Same ad spend in both months
  • Result: +23% increase in booked meetings
"Jeremy and Steve from Viewix is an outstanding video producer. His professionalism, creativity, and attention to detail made the entire process seamless from start to finish. Jeremy has a remarkable ability to understand the vision, then bring it to life with high-quality visuals, captivating storytelling, and flawless editing. Communication was clear and timely, and he went above and beyond to ensure the final product exceeded expectations. Highly recommend Jeremy and the Viewix team to anyone looking for exceptional video production."

Ernesto Buono

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