Lead to sale conversion up from 1 in 5 to 1 in 3 on the same ad spend

Elevate Dental is a cosmetic dentistry and Invisalign practice that had been running Meta ads for a long time, spending $30,000 a month on paid media. Each month they ran only three UGC creatives. The format had gone stale, it was attracting price-conscious customers, and link click-through rate sat at 0.35%, which is low enough to say the ads simply weren’t earning attention.

We came in with a range of motivator-based creative aimed at the ideal customer, covering their specific pain points and the results they could expect from treatment. We also recreated three of Elevate Dental’s top performing UGC ads so the proven angles stayed in the mix.

We built formats that explained the treatment process, handled the main objections before the customer had to raise them, and called out the ideal customer and their motivator within the first 3 to 5 seconds. The motivators came from what we found to be the most common reasons people go ahead with Invisalign. Meta then does the sorting. It puts most of the budget behind the pain points that apply to the largest share of qualified buyers, and uses the other creative to reach smaller, more niche segments. Because the ad itself pre-qualifies the viewer, the people who opt in arrive already informed and already interested.