Vivid Sydney is one of the most iconic festivals in Australia, drawing millions of visitors each year. Our brief was to showcase the energy and magic of the festival in two key precincts — Darling Harbour and The Rocks — with videos that would engage online audiences and boost awareness in real-time.
We created multiple fast-turnaround, high-impact videos tailored to each precinct. These videos highlighted light installations, crowd reactions, and the overall atmosphere, using a mix of handheld and gimbal footage, vibrant editing, and immersive sound design. The goal was to give people serious FOMO and drive foot traffic.
We shot and delivered content during the event to keep it relevant and trending. By focusing on storytelling and emotion — the “wow” factor of the installations, the joy of attendees, and the energy of the crowd — we made the videos more than just recaps. We made them invitations. Posting natively to each precinct’s social accounts helped maximise engagement.
We shot and delivered content during the event to keep it relevant and trending. By focusing on storytelling and emotion — the “wow” factor of the installations, the joy of attendees, and the energy of the crowd — we made the videos more than just recaps. We made them invitations. Posting natively to each precinct’s social accounts helped maximise engagement.
"Viewix are a delight to work with. Both Jeremy and Steve are committed to getting the job done and delivering quality outcomes. They are very clear in their communication and have extensive experience in videography."
Sharon O