Case Study

VEMA Trader – Building Trust and Exploding Reach for a Tech Founder

VEMA Trader – Building Trust and Exploding Reach for a Tech Founder
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Client Background
  • Name: Richard Morwood
  • Company: VEMA Trader
  • Industry: Fintech (Crypto & Forex Trading Software)
  • Platform Focus: YouTube & Facebook
  • Goal: Build credibility quickly and scale audience reach with high-trust, high-performing content.
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Challenge

As a tech founder in a highly competitive space, Richard needed to build rapid trust with prospective customers. VEMA Trader had previously worked with multiple marketing agencies but was left disappointed by empty promises and underwhelming results. What he needed wasn’t just another agency – but a video team who truly understood both his market and how to generate impact.

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Our Solution

We worked closely with Richard to produce a series of social-first videos built around authenticity, trust, and expertise. We came to his home to make him feel comfortable and confident on camera, and built a creative strategy that integrated:

  • His personality
  • His product’s unique value
  • His company’s culture and branding (including his mascot)

The output included:

  • A series of founder-led videos
  • Custom motion graphics templates for product demo integration
  • Strategic hooks to convert attention into interest and trust
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Results

  • 146% increase in YouTube watch time (within the first 30 days)
  • 900% subscriber growth
  • Every video produced landed in VEMA Trader’s top 5 most-watched of all time
  • Significant boost in Facebook engagement, more comments, shares, and DMs from prospects
  • Custom templates helped showcase product UI on mobile, elevating the brand’s polish and professionalism
"We recently worked with Viewix, to create a series of social content for our business. The quality of the videos they produced was absolutely top-notch - truly impressive! The team at Viewix went above and beyond to make sure we felt comfortable on camera, helped us brainstorm creative ideas for the content, were really open to feedback and really made the whole process feel like a conversation rather than a presentation, which was fantastic. I highly recommend Viewix to anyone in need of high-quality video production in Sydney. Five out of five stars! One of those times you find yourself think "Can't I give an extra star when its truely deserved?"

Richard Morwood

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