Want to reach more people with your content? Turn it into social media videos! With 4.8 billion social media users worldwide, video is your key to grabbing attention. Imagine your blog post as an Instagram reel or your podcast as TikTok clips. It’s not about starting from scratch – it’s about giving your existing content new life. Let’s find out five ways to create scroll-stopping videos from your content. Whether you’re a business owner, content creator, or marketer, these tips on repurposing content for social media will boost your engagement and save you time.

Why Turn Long-Form Content into Social Media Videos?

There are many reasons why repurposing content into social media videos is a smart move:

Reach More People

Imagine you wrote a really long and interesting story. Not everyone has time to read the whole thing. By turning parts of your story into short videos, you can share the best bits with lots more people on social media. It’s like giving your story superpowers to travel further and faster!

Make It Easier to Understand

Videos are fun to watch and can explain things quickly. Instead of reading a long article, people can watch a short video and get the main ideas. It’s like turning a textbook into a cool movie – which one would you rather check out?

Save Time and Energy

Creating new content all the time is hard work. By using your long-form content to make videos, you’re recycling in a smart way. It’s like turning your old toys into awesome new ones without having to buy anything new.

Get More Likes and Shares

People love watching videos on social media. They’re more likely to like, comment on, and share videos than long text posts. This means more people will see and interact with your content.

Stand Out from the Crowd

There’s a lot of stuff on social media. Videos catch people’s attention better than just words or pictures. It’s like wearing a bright costume at a party – you’ll definitely get noticed!

Tell Your Story in Different Ways

Not everyone likes to learn or get information the same way. Some people prefer reading, others like watching videos. By turning your content into videos, you’re making sure more people can enjoy and understand your message, no matter how they like to learn.

By transforming your long content to short-form videos or other social media video ideas, you’re making them more exciting, easier to understand, and able to reach way more people. When you reuse content for video marketing, you make the most of your hard work and get your message out there in the most efficient way.

Five Effective Ways for Repurposing Content

Here are five effective ways to repurpose long-form content into engaging social media videos:

1. Make Short Clips from Webinars or Presentations

Imagine you have a long video of a teacher explaining something important. You can pick out the best parts, like when they say something really interesting or explain a key idea. These short clips are perfect for sharing on social media.

To make them even better:

• Add captions so people can understand without sound
• Use fun visuals or animations to keep it interesting
• Keep it short – just a minute or two is perfect

This way, you’re sharing the most important stuff without making people watch the whole long video.

2. Turn Blog Posts into Quick Video Summaries

If you have a long article, you can turn it into a short, snappy video. Here’s how:

• Pick out the main points from the article
• Find pictures or make simple animations for each point
• Add text on the screen to highlight important ideas

These videos are great for social media because they give people a quick idea of what the article is about. If they like what they see, they might want to read the whole thing!

3. Make Infographic Videos from Reports

Sometimes, reports have lots of numbers and facts that can be boring to read. But you can make them fun by turning them into infographic videos. These videos use cool graphics to show information in a way that’s easy to understand. You can use tools like Canva to make these videos. They work really well on places like LinkedIn where people like to learn new things.

4. Use Customer Stories in Videos

If you have stories from happy customers, you can turn these into short videos. These are great because they show real people talking about why they like a product or service. To make these videos:

• Use quotes from customers
• Show pictures or videos of the product being used
• Add some nice music in the background

These videos help people trust a brand because they see real people talking about their experiences.

5. Make List Videos with Tips and Advice

People love lists! You can take tips and advice from longer content and make them into a list video. For example, “5 Ways to Be Better at Math” or “3 Cool Science Facts You Didn’t Know”. These videos are great for social media because:

• They’re quick to watch
• People can learn something new fast
• They’re easy to share with friends

You can use fun pictures and animations to make each point in the list stand out.

By using these methods, you can take long, detailed content and turn it into short, fun videos that lots of people will want to watch on social media. It’s a great way to share information with more people in a way they’ll enjoy!

Tips for Successfully Repurposing Content

Here are some tips for successful content repurposing, especially when turning long-form content into social media videos:

Make It Platform-Friendly

Think of social media platforms like different types of playgrounds. Each one has its own rules and equipment. When you’re making videos for different platforms:

• For Instagram Stories or TikTok, use vertical videos (tall and skinny). It’s like they’re standing up, just like you hold your phone.
• For YouTube or LinkedIn, use horizontal videos (wide). These are more like what you see on TV.

Remember, each platform has its own “personality.” Instagram likes fun and colourful content, while LinkedIn prefers more professional stuff. Adjust your video style to fit where you’re posting it.

Keep It Short and Sweet

Imagine you’re telling a friend about a movie you saw. You wouldn’t tell them every single detail, right? You’d give them the most interesting parts. Do the same with your videos:

• Pick out the most important or exciting parts of your long content.
• Make your videos short – usually between 15 seconds to 2 minutes, depending on the platform.
• Get to the point quickly. Social media users often scroll fast, so catch their attention right away!

Add Captions and Text

Not everyone can or wants to listen to video sound. Adding captions (the words people are saying) and text on the screen is super helpful:

• It’s like adding subtitles to a foreign movie – it helps everyone understand.
• Use big, clear text that’s easy to read on a small phone screen.
• Highlight key points or interesting facts with on-screen text.

This way, people can understand your video even if they’re watching without sound, like on a bus or in a quiet office.

Make It Visually Appealing

Your video should look good and be interesting to watch:

• Use bright colours or interesting backgrounds to catch people’s eye.
• Add simple animations or graphics to explain things better.
• If you’re showing people talking, make sure the video quality is clear and the sound is good.

Think of it like decorating a room – you want it to look nice so people want to stay and look around.

Include a Call-to-Action

At the end of your video, tell people what to do next. This is called a call-to-action. It’s like giving directions after telling someone about a cool new restaurant. You might say:

• “Visit our website to learn more!”
• “Follow us for more tips!”
• “Leave a comment with your thoughts!”

This helps people engage with your content and remember you.

Check How Your Videos Are Doing

After you post your videos, keep an eye on how they’re doing:

• Look at how many people watched them.
• See if people are liking, commenting, or sharing them.
• Notice which videos do really well and which ones don’t.

Use this information to make your next videos even better. It’s like learning from a test – you see what worked and what didn’t, so you can improve next time.

By following these tips, you can turn your long content into fun, engaging social media videos that people will enjoy watching and sharing. Remember, the goal is to make your content easy to understand and interesting for your audience, no matter where they’re watching it.

Maximise Repurposing Content with Viewix

Repurposing content into social media videos is a powerful way to boost engagement and reach. At Viewix, we help brands create impactful video content that gets results. Our clients have seen significant improvements in their social media presence and audience engagement. Matt Lakajev experienced a 300% increase in engagement on LinkedIn, while Sydney Zoo boosted event attendance through our video strategy.

We combine creativity and efficiency to deliver custom videos that amplify your brand’s impact. Whether you’re looking to increase profile views, outperform competitors, or drive event attendance, our tailored approach can help you achieve your goals.

Ready to transform your content strategy? Contact Viewix for a free strategy session. Let’s turn your long-form content into engaging videos that captivate your audience.

Email: hello@viewix.com.au 

Visit: 1/578 New Canterbury Rd, Dulwich Hill NSW 2203

Choose Viewix and elevate your social media presence today!