Hola Health is a telehealth service connecting patients with GPs. They were posting on Instagram frequently, but mostly statics, quotes and AI-generated images. The content built no traction, and an overwhelming number of their posts received zero likes and zero engagement.
We produced 84 videos over a 3-day shoot. Each one addressed a common misconception or bad practice in the medical industry, helping patients understand what they should and shouldn’t be doing when they’re unwell.
We built educational formats, some with a light touch of humour, designed to earn trust by answering frequently asked questions. Each video took a misconception or bad practice and showed the proper protocol: how to resolve the illness, and whether it’s worth seeing a GP or not. Every video closed on an end card for Hola Health’s services. The humour gave people a reason to comment and follow, while the education gave them a reason to trust the brand. Posting consistently let the page build momentum organically.
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