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Social Health & Wellness

84 videos from a 3-day shoot took a page from zero engagement to daily posting

84videos from 3 shoot days
5xengagement per post
20,000views on the top post
01

The challenge

Hola Health is a telehealth service connecting patients with GPs. They were posting on Instagram frequently, but mostly statics, quotes and AI-generated images. The content built no traction, and an overwhelming number of their posts received zero likes and zero engagement.

02

What we did

We produced 84 videos over a 3-day shoot. Each one addressed a common misconception or bad practice in the medical industry, helping patients understand what they should and shouldn’t be doing when they’re unwell.

We built educational formats, some with a light touch of humour, designed to earn trust by answering frequently asked questions. Each video took a misconception or bad practice and showed the proper protocol: how to resolve the illness, and whether it’s worth seeing a GP or not. Every video closed on an end card for Hola Health’s services. The humour gave people a reason to comment and follow, while the education gave them a reason to trust the brand. Posting consistently let the page build momentum organically.

03

What it delivered

Followers increased by approximately 500 in 3 months
Hola Health is now posting every day
Engagement is up over 5x, from 1 to 4 likes per post to consistent double digit likes and comments
Some posts have reached up to 20,000 views, from a page where most posts previously had no engagement at all
Achieved with no paid promotion

The video

Hola Health - Social Video

In their words

“The trajectory that we’ve been growing since working with Viewix is massive.”
HH
Hola Health

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