5,202+ Videos 36.3M+ Views 66 Top Reviews
Matt Lakajev
Social Personal Brand

Boosting inbound leads with professional video content

35%more inbound leads
01

The challenge

  • Name: Matt Lakajev
  • Platform: LinkedIn
  • Followers: 52,533
  • Content History: Daily posts for 2 years, primarily selfie videos with a mobile phone.

Matt wanted to elevate his content quality without losing the authenticity that had attracted his audience.

02

What we did

We produced a series of seven high-quality videos in our studio, featuring Matt against a backdrop matching his brand colours. These videos were interspersed with his regular content.

People already know and love Matt. They see him pop up in their LinkedIn feeds daily and it was becoming familiar, comfortable and the value he provides in his posts was his only cut-through. We have people another reason to stop scrolling and listen. With a clean simple aesthetic, it’s easier to understand exactly what points he was making. Making it easier for people to grasp his points and learn from his content. Utilising Animations over the top, we increased his Audience retention, which was great for improving impressions.

But impressions arent everything. Matt is insanely Leads forced and it’s the key performance indicator he focus’s on the most. As a result of the clean aesthetic, there was a different perception of his brand and his content. People took him more seriously and leads increased by over 35% on each post in which he posted a high quality video filmed in our studio and the crazy part is, he had a softer Call To Action than usual.

03

What it delivered

  • 35% increase in inbound leads without a strong call to action.
  • Significant uptick in engagement and attention on his posts.

The videos

Matt Lakajev Linkedin Post
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In their words

“I didn’t even have call to actions to book a time specifically and that’s the crazy part...”
ML
Matt Lakajev

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