Do you feel like you’re always trying to catch up with your social media posts? What if you had a plan that saves you time and keeps your followers interested? That’s what a monthly social media video calendar can do! Let’s find out how to make a video calendar that’s perfect for small business owners, content creators, and social media managers. You’ll learn how to organise your content, plan smartly, and easily improve your online presence.

Why You Need a Monthly Social Media Video Calendar

A monthly social media video calendar is an essential tool for anyone looking to improve their online presence. Here’s how it can benefit you:

Posting Made Easy

With a calendar, you’ll always know what to post and when. This keeps your followers interested and helps more people see your videos. It’s like having a favourite TV show that airs at the same time each week – people know when to tune in and look forward to your content. When you post regularly, social media platforms notice. They’re more likely to show your videos to more people. This means more views, likes, and followers for you.

Planning for Big Moments

You can plan videos around important dates like holidays or product launches. This way, your content is always on point and timely. It’s like preparing for a big party – you know what’s coming and can get everything ready in advance. For example, if you sell products, you can plan videos showcasing gift ideas well before the holiday shopping season starts. Or if there’s a big event in your industry, you can create content that ties into it.

Less Stress, Better Videos

No more rushing to make videos at the last minute. You can take your time and make really good content. It’s like cooking a meal – when you’re not in a hurry, the food usually turns out better. When you’re not stressed, you can:

• Come up with better ideas
• Spend more time filming and editing
• Make sure your videos look and sound great

This means your viewers get to enjoy higher quality videos.

Learning What Works

Over time, you’ll see which types of videos your followers like best. You can then make more of those popular videos. It’s like finding out which of your jokes make people laugh the most, so you can tell more of those kinds of jokes. You might discover that how-to videos get lots of views, or that your followers love behind-the-scenes content. This information helps you make videos that people really want to watch.

Saving Time

When you plan ahead, you can make several videos at once when you have free time. This frees up your schedule later. It’s like meal prepping for the week – cook once, eat all week. You might spend one day filming multiple videos, then edit them all the next day. This way, you’re not scrambling to make a new video every single day.

Mixing It Up

With a social media content calendar, you can plan different types of videos. This keeps things interesting for your followers. It’s like having a variety of snacks instead of just one kind – it keeps people coming back for more. You could plan to post a tutorial one week, a Q&A session the next, and a fun challenge video after that. This variety keeps your content fresh and exciting.

Understanding Your Audience

As you post regularly, you’ll learn more about what your followers like. This helps you make videos they’ll enjoy even more. It’s like getting to know a friend better over time – you learn what they like and what they don’t.

You might notice that your followers comment more on certain types of videos, or share others more often. This information is gold for creating content people love.

Using a monthly video calendar is a smart move. It helps you post regularly, plan ahead, and make better videos. This can lead to more followers, more people watching your videos, and more success online. Remember, planning your videos is like planning a trip – it makes the journey much smoother and more enjoyable.

Key Steps to Building an Effective Video Calendar

Define Your Goals and Audience

Start by clarifying what you want to achieve with your videos. Are you aiming for more brand awareness, increased engagement, or higher sales? Understanding your goals will shape the content you create. Equally important is knowing your audience. Think about their interests, needs, and preferences. This knowledge will help you create videos that truly resonate with your viewers.

Brainstorm Video Ideas

Get creative with your content ideas. Consider current trends in your industry, common questions from your customers, or ways to showcase your products or services in action. Don’t be afraid to think outside the box. You could feature customer stories, give behind-the-scenes peeks, or create entertaining challenges related to your brand. The key is to keep your content fresh and engaging.

Choose When to Post

Timing can make a big difference in how well your videos perform. Plan out your posting schedule, taking into account important dates for your business or industry. Think about seasonal themes, holidays, or major events that might be relevant to your audience. If you’re planning any sales or product launches, make sure your video content aligns with these promotions to maximise their impact.

Pick Your Video Types

Variety is the spice of life, and it’s also crucial for keeping your audience engaged. Mix up your content with different types of videos. This could include short clips for quick tips, longer tutorials, behind-the-scenes footage, or customer testimonials. Consider using professional social media video management services like Viewix to ensure your videos look polished and professional, regardless of the format you choose.

Plan Your Production

Once you have your ideas and schedule, it’s time to plan the production process. Map out when you’ll write scripts, film your content, and edit your videos. Don’t forget to factor in time for any necessary approvals. Using content scheduling tools like Buffer or Hootsuite can help streamline the posting process, allowing you to focus on creating great content.

Check and Change as You Go

A successful video calendar for social media is flexible and responsive. Regularly review how your videos are performing. Pay attention to which ones get the most views, likes, and comments. Use this information to refine your video content strategy over time. Be open to trying new things based on what you learn about your audience’s preferences. Remember, what works today might not work tomorrow, so stay adaptable.

By following these steps, you’ll create a video calendar that not only keeps you organised but also helps you produce content your audience will love. Remember, the goal is to create videos that engage your viewers and support your business objectives. With a well-planned calendar, you’ll be on your way to social media success.

Sample Social Media Video Calendar Template

Here’s a basic template you can use to organise your content for a month. This plan gives you a good mix of different video types to keep your audience engaged:

One

• Monday: Introduce a product or service
• Wednesday: Show behind-the-scenes of your business
• Friday: Share a customer’s story or review

Two

• Monday: Create a how-to guide or tutorial
• Wednesday: Talk about news or trends in your industry
• Friday: Highlight a special feature of your product or service

Three

• Monday: Share a success story from a customer
• Wednesday: Host a live Q&A session
• Friday: Announce a new product or special offer

Four

• Monday: Recap the month’s best moments
• Wednesday: Give a sneak peek of what’s coming next
• Friday: Encourage your audience to take action (like visiting your website)

This template gives you a good starting point. You can adjust it to fit your specific needs and audience preferences.

Tips for Success on Your Social Media Video Calendar

Now, let’s look at some practical tips to help you make the most of your monthly video calendar:

Use Scheduling Tools

Tools like Buffer or Hootsuite can be your best friends. They let you plan and schedule your posts ahead of time. This means you can set up a whole week or month of posts in one go. It saves you time and helps you post consistently, even when you’re busy. For example, you could spend a few hours on Monday scheduling all your posts for the week. Then you don’t have to worry about remembering to post each day.

Leave Room for Spontaneous Content

While video marketing planning is great, sometimes unexpected things happen that you want to share. Maybe there’s a trending topic in your industry, or something exciting happens at your business. Leave some gaps in your calendar for these spontaneous posts. This flexibility helps you stay current and relatable to your audience.

Track How Your Videos Perform

Pay attention to how people react to your videos. Which ones get the most likes, comments, or shares? Use this information to make your future videos even better.

For instance, if you notice your how-to videos get lots of views, you might want to make more of those. Or if people really engage with your behind-the-scenes content, consider sharing more of that. Most social media platforms have built-in tools to show you these stats. Check them regularly – maybe once a week or once a month.

Be Consistent, But Mix It Up

Try to post regularly so your audience knows when to expect new content from you. But don’t be afraid to try new things too. Maybe one week you could do a fun challenge video, or start a series where you answer customer questions.

Engage With Your Audience

Don’t just post and forget. Take time to respond to comments and messages. This interaction can help build a loyal community around your brand.

Quality Over Quantity

It’s better to post fewer, high-quality videos than to rush out lots of low-quality content. Take the time to make sure your videos look and sound good, and provide real value to your viewers.

Remember, your video calendar is a tool to help you, not a strict rule book. Feel free to adjust it as you learn what works best for you and your audience. The key is to stay organised, be consistent, and always focus on creating content that your audience will find valuable and engaging.

Make Your Social Media Shine with Viewix

A monthly video plan in Australia is a game-changer for your social media — it helps you post regularly, plan ahead, and make better videos. You’ll save time and learn what your followers really like. As you go, keep checking what works and be ready to try new things. Your plan should grow as you do.

Need help? Viewix can make your videos great. We’ll work with you to create videos your audience will love.

Want to chat? Contact Viewix:

• Email: hello@viewix.com.au
• Open: 9am – 5pm, Monday to Friday
• Address: 1/578 New Canterbury Rd, Dulwich Hill NSW 2203

Start with a free talk about your plans. Let’s make your social media the best it can be!