Case Study

Transport Heritage New South Wales - Achieving Record Engagement for the 2024 Expo (Organic Only)

Transport Heritage New South Wales – Achieving Record Engagement for the 2024 Expo (Organic Only)
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Client Background
  • Name: Transport Heritage New South Wales (THNSW)
  • Industry: Heritage and Cultural Events
  • Platform: Instagram
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Challenge

THNSW needed to promote their upcoming 2024 Expo through social media, aiming to drive ticket sales and generate buzz around the event. Their previous best-performing reel had achieved 77 shares, setting a high benchmark for engagement.

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Our Solution

We produced a compelling reel that highlighted the key attractions and experiences available at the 2024 Expo. The content was designed to resonate with their audience and build excitement around the event.

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Results

  • 234 shares (an increase of over 200% compared to their previous best).
  • 251 likes on the reel.

Analytics Performance:

Results
"It's had about 234 shares on Instagram, which is awesome."

Harry Stranger, Transport Heritage NSW

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