Video ads are the star of modern marketing! With eye-catching visuals and smart storytelling, they help brands connect with people like never before. Studies show videos get 1200% more shares than text and pictures combined—huge, right? This year in Australia, brands have wowed us with funny, emotional, and creative ads. Whether you’re into marketing or just looking for cool ideas, we’re sharing the top 10 video ads of 2024. Learn what made them great and get tips to create your winning ad. 

How We Chose the Top 10

To find the very best ads, we looked at four important things: 

• Creativity – Was the idea behind the ad new, interesting, and fun? Did it stand out from the rest? 
• Audience Engagement – Did people actually pay attention to the ad? Did it make them talk about it, share it with friends, or feel connected to it? 
• Production Quality – Did the ad look and sound great? Were the visuals, music, and timing done in a professional way that kept people interested? 
• Impact – Did the ad do its job? For example, did it help the brand sell more products, grow its audience, or send a strong message? 

These ads come from all kinds of businesses, showing that creative ideas and smart execution can make a big difference no matter the type of product or service.

Top 10 Video Ads in Australia for 2024

1. “Small Wins, Big Joy” by Commonwealth Bank

Why It Stood Out: This campaign resonated with viewers by celebrating relatable financial milestones, like finally paying off a small loan or mastering a weekly budget. Emotional storytelling combined with cinematic visuals struck a chord with everyday Aussies who saw their own experiences reflected on screen. The bright, uplifting tone made financial management feel achievable and rewarding. 

Takeaway: Authenticity sells. Highlighting real-life, relatable moments builds trust and creates a deeper emotional connection with your audience. 

2. “Drive Into the Future” by Tesla

Why It Stood Out: Tesla’s ad was a visual masterpiece, combining cutting-edge CGI with sleek, futuristic designs. It highlighted sustainability by showcasing Tesla’s electric vehicles, tying innovation with environmental responsibility. The ad’s modern aesthetic and forward-thinking message reinforced Tesla’s image as a trailblazer in the automotive industry. 

Takeaway: Invest in high-quality visuals and a bold, future-focused message. Combining a sleek aesthetic with innovation leaves a lasting impression on your audience. 

3. “Moments That Matter” by Qantas

Why It Stood Out: Qantas delivered a heartfelt campaign that tugged at viewers’ heartstrings. Featuring families reconnecting after long separations, the ad was packed with emotional storytelling and stunning aerial views of Australia’s landscapes. The combination of personal, touching moments and breathtaking visuals made it impossible to forget. 

Takeaway: Emotion is everything. Create stories that resonate on a personal level, and you’ll build a loyal and emotionally invested audience. 

4. “Game On” by Nike Australia

Why It Stood Out: Nike Australia nailed this high-energy ad featuring top Aussie athletes in action. With bold colours, dynamic visuals, and an empowering soundtrack, the campaign inspired and energised younger audiences. It was a perfect mix of motivation, excitement, and relatability, appealing directly to sports enthusiasts. 

Takeaway: Know your audience. Use bold, energised content to speak their language and maintain a strong emotional connection. 

5. “Save the Ocean” by Greenpeace Australia

Why It Stood Out: Greenpeace broke through the clutter with its urgent and compelling message about ocean conservation. Stunning underwater visuals showcased the beauty of marine life, while the powerful call to action urged viewers to take responsibility for protecting the planet. The mix of beauty and urgency made the message unforgettable. 

Takeaway: A clear mission, amplified by strong visuals, can inspire both awareness and action. Align every creative element with your cause to make an impact. 

6. “Summer Sizzle” by Weber BBQ

Why It Stood Out: Weber perfectly captured the joy of an Aussie summer BBQ. Nostalgic scenes of friends and family gathered around sizzling grills were paired with light-hearted humour and mouth-watering food shots that made you wish you were there. The ad brought a cultural touch that felt authentic and relatable. 

Takeaway: Humour and cultural relevance are powerful tools. Tap into shared experiences and pair them with your product to leave a lasting impression. 

7. “Made for Your Skin” by Aesop

Why It Stood Out: This ad was an elegant display of minimalism and luxury. Aesop focused on close-ups of their products, showing textures and applications in a soothing, artful way. Soft narration paired with clean visuals reinforced their image as a high-end, thoughtful brand. The overall effect was calming yet aspirational. 

Takeaway: Showcase your product’s strengths through refined, thoughtful presentation. Align your visuals and tone with your brand’s ethos to stand out. 

8. “Game Day Ready” by Kayo Sports

Why It Stood Out: Kayo Sports captured the adrenaline-fueled energy of Australian sports culture. Bold graphics, fast-paced edits, and thrilling game highlights paired with a pumping soundtrack made this ad feel like a live sporting event. It successfully connected with fans who thrive on action and excitement. 

Takeaway: Energy matters. If your brand thrives on excitement and adrenaline, make sure your content reflects that same intensity to captivate your audience. 

9. “The Perfect Blend” by Vittoria Coffee

Why It Stood Out: This ad celebrated the artistry of coffee-making with luxurious slow-motion shots of rich, steaming coffee and elegant design. The focus on craftsmanship and attention to detail elevated Vittoria’s product, making it feel like an everyday luxury worth indulging in. 

Takeaway: Highlight the craftsmanship behind your product. Beautiful visuals that showcase the finer details can elevate your brand and make it irresistible. 

10. “Learn with Joy” by ABC Kids

Why It Stood Out: ABC Kids struck the perfect balance between education and entertainment. The ad featured playful animations and heartfelt testimonials from parents, blending practical information with fun visuals. The result was engaging, informative, and perfectly tailored for their audience of parents and young children. 

Takeaway: Understand your audience’s needs and desires. Combine practicality with fun elements to create content that informs, entertains, and resonates.

What These Ads Teach Us

Looking to bring more creativity into your marketing campaigns? Take inspiration from these standout ads that offer five valuable lessons every marketer can start using today.

1. Storytelling Wins Hearts

When it comes to connecting with audiences, storytelling is king. Think of Qantas’ heartwarming reunion ads or Commonwealth Bank’s celebration of life’s everyday victories. These campaigns show that when you evoke emotions like joy, nostalgia, or hope, your message becomes memorable. A good story doesn’t just sell—it creates a connection that sticks with your audience long after the ad is over.

2. Visual Quality Counts

In our visually driven world, the quality of your visuals can make or break your campaign. Tesla’s sleek, futuristic CGI ads and Vittoria Coffee’s captivating slow-motion shots demonstrate how premium production creates a polished, professional impression. High-quality visuals communicate value and help your brand stand out in a crowded marketplace.

3. Tailor to Platforms

One-size-fits-all doesn’t work in modern marketing. Each platform has its own vibe, audience, and format to consider. Nike’s Instagram-ready bold visuals and ABC Kids’ charming TV animations show the power of creating content designed specifically for where it will be seen. Always consider the platform’s strengths—whether it’s short, snappy videos for TikTok or polished visuals for Instagram—to maximise engagement.

4. Engage Your Audience

The best ads resonate emotionally. Whether it’s sparking laughter, nostalgia, or excitement, emotional engagement drives action. Greenpeace Australia’s heartfelt climate pleas tug at the heartstrings, while lighthearted or funny moments—like the comedic approach of brands such as Old Spice—leave a lasting impression. Don’t just show your audience something; make them feel something.

5. Stay True to Your Brand

Authenticity is the foundation of effective marketing. From BBQ ads that celebrate outdoor fun to luxury skincare campaigns that highlight indulgence, the most successful ads stay true to the brand’s identity. Consistency in tone, values, and messaging builds trust with your audience and reinforces what your brand stands for. People connect with brands that feel real and relatable.

By applying these five lessons—sharing meaningful stories, investing in visual quality, tailoring content to platforms, engaging emotions, and staying authentic—you can elevate your marketing and create campaigns that truly resonate. 

Create Your Own Iconic Campaign

In 2024, some incredible ads captured attention by engaging, inspiring, and highlighting the moments that mattered. Want your brand to have the same impact in 2025? At Viewix, we create high-quality video campaigns designed to tell your story and connect with your audience. Whether you need brand videos, social media content, TV commercials, or animations, we customise every video to meet your goals and deliver results.

Get a quote today and let’s start planning your next standout campaign. Call us at 0477 515 963, email us at hello@viewix.com.au, or visit us at 1/578 New Canterbury Rd, Dulwich Hill NSW 2203. Let us help your brand shine with professional videos that convert interest into customers!