Did you know that by 2024, people are expected to watch an average of 100 minutes of online videos every day? That’s like binge-watching your favourite show, but with ads! This is why Australian brands are racing to create the coolest videos out there — just to stand out in the crowded digital world. Let’s explore the top 5 video trends in Australia that brands are using in 2024 to catch your eye and keep you engaged. From quick, fun videos like you see on TikTok to videos made with the help of smart computer programs, here’s how brands are getting creative to become internet famous through video branding. 

Short-form Vertical Videos for Social Media

Imagine scrolling through your phone and suddenly a fun, quick video pops up that fills your entire screen. That’s what short-form vertical videos are all about, and they’re taking over social media!

These videos are quick (usually 15-60 seconds long) and tall instead of wide, perfect for watching on your phone without turning it sideways. They’re super popular because they’re quick to watch, fit perfectly on your phone screen, and are often funny, interesting, or teach you something fast. You can find them on TikTok, Instagram Reels, and YouTube Shorts.

Here’s a mind-blowing fact: In 2023, TikTok reached 1.5 billion monthly active users worldwide. That’s like one out of every five people on Earth using the app! Brands are loving these short videos because they can do so much with them. A surf shop might show someone catching an awesome wave, create a quick tutorial on waxing a surfboard, or share a funny clip of a dog on a surfboard. These videos are perfect for grabbing attention and making people remember the brand.

By using these short, vertical videos, brands can reach more people, especially younger folks who love this kind of content. It’s like having a TV commercial, but way cooler and right in the palm of your hand!

Interactive Videos for Increased Engagement

Have you ever watched a video where you felt like part of the action! Interactive videos are like choose-your-own-adventure books, but in video form. When you watch these videos, you can click on things, answer questions, or even shop for stuff you see in the video. It’s way more fun than just sitting and watching!

For example, let’s say you’re watching a video about a new sneaker. With an interactive video, you could click on the sneaker to see different colours, spin it around to look at all sides, or even add it to your shopping cart right from the video. Or maybe you’re watching a cooking video, and you get to choose which ingredients to add next. Cool, right?

Brands love these videos because they help people remember them better. When you interact with a video, you’re more likely to remember what you saw and did. Plus, it gives brands a chance to learn what you like. If lots of people click on the red sneaker, the brand knows that colour is popular. This helps them make better products and social media video content in the future.

AI-Driven Video Content

AI, or Artificial Intelligence, is like having a super-smart digital assistant for making videos. It’s not replacing human creativity, but it’s making some parts of video production in Australia much easier and faster.

Imagine you’re a small business owner creating innovative video styles for your new product. AI could help you in lots of cool ways:

• It could suggest the best background music to match your brand’s style.

• It could automatically edit your footage to create the most engaging 30-second version.

• It could even add special effects or graphics without you needing to be a video editing expert.

For big companies making lots of videos, AI is like having a whole team of helpers. It can analyse tons of data to figure out what kind of videos people like best. Maybe it notices that videos with customer testimonials get more views, so it suggests adding more of these to future ads.

AI can also make videos feel more personal. Imagine watching a product demo video that knows your name or shows items in your favourite colour. That’s the kind of thing AI can help with. It’s like having a video that’s made just for you!

Story-Driven Video Production for Brands

Story-driven brand videos are like mini-movies that star your favourite products or services. These aren’t your typical boring commercials – they’re exciting short films that just happen to feature a brand. Instead of simply showing off a product and asking you to buy it, these videos take you on a journey, making you laugh, cry, or feel inspired along the way.

• The video might start with a real person who has a problem. Let’s say it’s someone who wants to start exercising but feels too shy to go to the gym.

• Then, the video shows how the brand’s product or service helps solve that problem. Maybe it’s a home workout app that gives the person confidence.

• By the end of the video, you see how the person’s life has changed for the better, thanks to the brand.

These videos are powerful because they’re not just about selling stuff. They’re about showing how a brand can make people’s lives better. When you watch these stories, you might laugh, cry, or feel inspired. This makes you remember the brand and feel good about it.

Australian brands are getting really good at making these kinds of videos. They’re telling stories about real Australians, showing what their brand believes in, and focusing on how they help people. This makes customers feel like they know and trust the brand, which makes them want to keep buying from it.

Sustainability and Ethical Production Practices

Now, let’s talk about making videos in a way that’s good for the planet. Imagine if making a video was like having a big party. You wouldn’t want to leave a mess everywhere, right? That’s what sustainable video production is all about – making awesome videos without hurting the environment.

Here’s what these emerging video techniques look like:

• Using clean energy: Instead of using electricity from coal, which is bad for the environment, companies are using solar power or wind power to run their equipment.
• Reducing waste: They’re finding ways to use less stuff and recycle more. For example, they might use digital scripts instead of printing lots of paper.
• Travelling smart: Instead of everyone driving separate cars to the filming location, they might carpool or use electric vehicles.

An Australian company called Viewix is doing a great job with this. They use clean energy, try to waste less, and think about the environment in everything they do. When brands choose to work with companies like Viewix, they’re not just getting a great video. They’re also showing their customers that they care about the planet. It’s like telling everyone, “Hey, we’re not just here to make money. We want to make the world a better place too!”

This is important because more and more people want to buy from brands that care about the environment. By making brand engagement with video in an eco-friendly way, brands can show they’re responsible and attract customers who care about these issues.

Supercharge Your Brand with Viewix’s Video Magic

The marketing world is exploding with exciting video production trends in 2024. From snappy vertical videos to interactive clips, AI-powered content, heartwarming stories, and eco-friendly production, there’s a whole new playground for brands to explore.

But keeping up with these Australian video marketing trends can be overwhelming. At Viewix, we’re not your average video production company – we’re your brand’s personal movie studio, minus the Hollywood drama and sky-high prices.

Born from a napkin sketch by our founders Jeremy and Steve, Viewix has helped over 38 clients create videos that have racked up more than 3.5 million views. We bring big-agency creativity without the big price tag, create premium content that makes your brand shine, and tackle your toughest challenges with deep thinking and clever problem-solving.

Ready to make your brand the star of the show? Don’t let your message get lost in the digital noise. Book your free strategy session with Viewix today and let’s create video magic that will make your brand unforgettable. Contact us at hello@viewix.com.au or visit us at 1/578 New Canterbury Rd, Dulwich Hill NSW 2203. Your brand’s blockbuster moment is just a conversation away!